For online shops
Order emails and newsletters for your shop
Confirm orders, send invoices and shipping updates from your shop's backend, and bring customers back with newsletters and automatic welcome and birthday emails.
The emails a shop sends, and the MailLand feature for each
| MailLand feature | |
|---|---|
| Order confirmation | Transactional API or SMTP relay, with stored templates and variables |
| Invoice or receipt | Attachments: up to 10 files, 10 MiB in total |
| Shipping update | Transactional API; schedule a send up to 7 days ahead if you need to |
| Password reset | Transactional API with idempotency keys: a request retried within 24 hours is not accepted twice |
| Welcome series | An automation that starts when a customer joins a list |
| Birthday email | A birthday automation, based on the subscriber's birthday field |
| Newsletter and promotions | Campaigns to lists and segments, with one-click unsubscribe, once your account is business-verified |
Connect your shop
Through your shop's SMTP setting
If your shop platform lets you set a custom SMTP server, use smtp.mail.land on port 587 with STARTTLS, and a sending key with the SMTP channel enabled as the password. MailLand has no app or plugin for any shop platform.
Or from your own backend
One REST call per email. The docs have copy-paste examples in curl, JavaScript, Node.js, Python, PHP, C#, Java and Go; there is no SDK.
Follow every order email
Webhooks report delivered, deferred, bounced, failed and complained events for each order email, so your support team can see when one was delayed or did not go through.
Order emails and promotions stay separate
Separate keys and limits
Transactional and marketing mail use different keys and different rate limits. An unsubscribe from your newsletter does not suppress order confirmations.
Promotions need consent
Send newsletters only to customers who agreed to receive them. MailLand has no double opt-in flow, so record consent in your shop when customers sign up.
Hosted in the EU
Servers in Germany
MailLand runs at Hetzner in Germany, mainly in Nuremberg, with an encrypted backup copy in Warsaw, Poland. A few sub-processors, such as Cloudflare and Stripe, may process limited data outside the EU under the EU Standard Contractual Clauses.
Read the DPA
The data processing agreement lists every sub-processor and where it works.
Questions from online shops
Is there a Shopify or WooCommerce app?
No. MailLand has no app or plugin for any shop platform. Use your platform's SMTP setting if it has one, or call the API from your own code.
Can I attach PDF invoices?
Yes. Through the API, up to 10 attachments totalling 10 MiB; the SMTP relay accepts whole messages up to 15 MiB.
What happens on a big sale day?
Each plan has a per-minute sending rate for transactional and marketing mail, shown on the pricing page. Above it the API answers 429 with a Retry-After header, so plan large campaigns ahead and keep order mail on the transactional stream.
Are opens and clicks tracked?
For campaigns, when tracking is on. For transactional mail such as order confirmations it is off by default.
Send your shop's email from one place
Start on the Free plan with 1,000 emails a month, or tell us what your shop sends today.