Compare
Mail.Land and Brevo, side by side
Brevo is a broad marketing platform from France, with email, SMS, WhatsApp and a CRM. Mail.Land focuses on email for developers and marketers. Here is how they compare, including where Brevo is ahead.
How we compared
Every Brevo fact below comes from Brevo's own public pages, linked in the Sources section, as they read on the date shown. Mail.Land facts come from our pricing page and documentation. Plans and prices change, so check the source before you decide. We quote Brevo's euro prices; Mail.Land prices are in euros excluding VAT.
Checked on November 4, 2026
At a glance
| Mail.Land | Brevo | |
|---|---|---|
| Free tier | Free plan: 1,000 emails per month | Free plan: up to 300 emails per day once the account is approved for sending [1] |
| Entry paid plan | Pro from €12 per month for 10,000 emails (excl. VAT) | Starter from €7 per month, from 5,000 emails a month; Standard from €15 [2] |
| Data location | Primary copy in Germany; some providers outside the EU (see our GDPR page) | States that its servers are located in the EU [3] |
| Marketing tools | Campaigns, lists, segments and automations on Pro and Max | Drag-and-drop editor from Starter; unlimited automation workflows and A/B testing from Standard; SMS, WhatsApp and push channels [1] |
| Single sign-on | Every plan (Google, Microsoft, Okta, OpenID Connect); no SAML | SSO and SAML listed among the Enterprise plan's features [1] |
| Dedicated IP | Not available yet | Dedicated IP listed among the Enterprise plan's features [1] |
| SMTP relay | smtp.mail.land on 587 with STARTTLS, API key as the password | Ports 587 and 2525, or 465 with SSL/TLS; a separate SMTP key, not an API key [4] |
| Transactional API | POST /v1/transactional/send with X-API-Key; up to 5 recipients, no cc or bcc | POST /v3/smtp/email with an api-key header; cc, bcc and message versions [5] |
| Webhook security | HMAC-SHA256 signature with a timestamp, a secret per webhook | IP allowlisting, basic auth, a bearer token or custom headers; no request signature documented [6] |
| Official SDKs | None yet: REST API and SMTP, with copy-paste examples for cURL, Node.js, Python, PHP, C#, Java and Go in the docs | C#, Go, Java, Node.js, PHP, Python and Ruby [7] |
| Security certifications | None yet (see our security page) | States ISO 27001:2022 certification [3] |
Where each one is stronger
Where Brevo is stronger
- A much wider marketing suite: SMS, WhatsApp, push, landing pages and a CRM.
- A drag-and-drop editor and A/B testing. Mail.Land has neither yet.
- A lower entry price for small marketing lists.
- Official SDKs in seven languages. Mail.Land has none yet.
- Stated ISO 27001:2022 certification. Mail.Land holds no security certification yet.
- Dedicated IPs and SAML single sign-on, listed on its Enterprise plan.
Where Mail.Land is different
- Built API-first for developers: one key for REST and SMTP, and an X-Idempotency-Key header for safe retries of send calls.
- Every event webhook delivery is signed with HMAC-SHA256, using a secret per webhook.
- Single sign-on with OpenID Connect on every plan, including Free.
- The website, dashboard and documentation in seven languages, including Persian, Arabic and Turkish.
Which one fits
Brevo may suit you better if
- You run multichannel marketing with SMS or WhatsApp next to email.
- Your team builds emails visually and tests variants.
- You want a CRM in the same tool.
Mail.Land may suit you better if
- Transactional email from your application is the core of what you send.
- You want signed webhooks and a simple, consistent API.
- You need the dashboard in Persian, Arabic or Turkish.
Sources
Brevo's public pages used for this comparison.
- [1]Brevo pricinghttps://www.brevo.com/pricing/checked November 4, 2026
- [2]Brevo pricing catalogue (machine-readable)https://www.brevo.com/pricing.mdchecked November 4, 2026
- [3]Brevo: data security and privacyhttps://www.brevo.com/features/data-security/checked November 4, 2026
- [4]Brevo: SMTP relay integrationhttps://developers.brevo.com/docs/smtp-integrationchecked November 4, 2026
- [5]Brevo API: send a transactional emailhttps://developers.brevo.com/reference/sendtransacemailchecked November 4, 2026
- [6]Brevo: secured webhookshttps://developers.brevo.com/docs/secured-webhookschecked November 4, 2026
- [7]Brevo API clientshttps://developers.brevo.com/docs/api-clientschecked November 4, 2026
If a fact about Brevo here is out of date, tell us and we will correct it.
Frequently asked questions
Can I move my transactional email from Brevo to Mail.Land?
Yes. For SMTP, change the host to smtp.mail.land on port 587 and use a Mail.Land API key as the password. For the API, sender becomes from, params become variables, and htmlContent and textContent keep their names.
Do Brevo templates work in Mail.Land?
Not directly. Brevo writes values as {{ params.name }} and supports conditions; Mail.Land uses plain {{name}} placeholders with no conditions or loops. Recreate each template and test it before you switch.
What about my blocked contacts?
Export them from Brevo and import them into Mail.Land before your first send: hard bounces as HardBounce, spam reports as Complaint and unsubscribes as Unsubscribe.
Try Mail.Land alongside Brevo
Start on the Free plan, verify a domain and send your first test before you move any traffic.